The future of SoundCloud and what others might think of as a music platform in serious trouble however you may have recently heard me say SoundCloud isn’t going away. I am consistently looking at the future of SoundCloud and where I expect to see it. Today I’m here to tell you the exact same thing once again. In all caps. I’m happy to announce that together with investors The Raine Group and Temasek we’ve just wrapped up the largest financing round in the history of SoundCloud. This financing means SoundCloud remains strong & independent. Which is why there has been an increase in the amount of artists going to social media experts to buy SoundCloud plays. As I said, SoundCloud is here to stay.


Over the last few weeks, I’ve been moved by the outpouring of commentary around SoundCloud’s unique & crucial role in driving what global culture is today (and what it will become tomorrow). You’ve told me how, without SoundCloud, there would be a giant gaping void in today’s world of music even when artists look at other areas such as YouTube to buy YouTube views, people still prefer SoundCloud as their number one choice to market their music on.


I’m excited to also announce that this new partnership also brings talent to our SoundCloud family. From prior Vimeo-fame (a platform we love!) comes Kerry Trainor and Mike Weissman, two awesome leaders who will be joining SoundCloud as CEO and COO, respectively. Wait, CEO? Am I leaving? No, absolutely not. After a decade of balancing the roles of Founder, CEO and Chairman I’m excited to hand the CEO reins over to Kerry to allow me to fully focus on the role of the Chairman and the long-term. This, I know, sets us up as an even greater team for the decade(s) to come.


10 years ago SoundCloud was just an idea Eric and I bounced around. Today it’s a platform essential to the shaping of songs, artists, genres and global culture. I can’t fathom how we’ve been so lucky as to create that. But what’s even better is this: we’re all just getting started. The first 10 years are done, and now we’re onto decade II. SoundCloud, just like music, will continue to evolve, but importantly, both will always be a key part of life. If you have enjoyed our content, leave a like, follow and share your thoughts on our Facebook page as we would love to hear from you !